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Everyone likes the idea of saving time on an application by repurposing one school’s prompt for another -- but when it comes to HBS and GSB, the ‘big dogs’, is it a good idea, or a risky move likely to backfire?  Read on and find out.

Applying to business school is a time-consuming and difficult process, and it’s quite natural that applicants want to take shortcuts wherever possible.  One of the most commonly MISUSED shortcuts is to mindlessly reuse a Stanford essay for HBS.  


HBS does make it easy for you to do this – they don’t provide a whole lot of structure for their essay, and they don’t even give a word limit! In other words, HBS gives you just enough rope to hang yourself. Don’t worry -- we’re gonna make sure you do it right.  There are good reasons to repurpose a Stanford WMM for HBS.  Laziness is not one of them.


Instead, think about the defining moment (your WMM essay DOES have a defining moment, right?  If not, read our blog here on how to write an amazing WMM essay).  Is it personal in nature, or professional?  Almost all great WMM essays have a purely personal component to them – a change in thinking or attitude, a struggle or failure overcome.  The current HBS essay prompt doesn’t necessarily call for this, however. In fact, we’d say err on the side of leadership. It’s HBS, after all, AKA, MBA with an Attitude.  

So, say your story--be it Stanford or HBS--is one in which you evolve a lot?  Stanford WMM essays often focus on change, coming to terms with a difficult truth or finding a new way to attack a thorny problem. Your HBS essay may simply be recounting of an exceptional moment in your life. Both essays say “leader”, but the approach is different. After all, GSB is asking “What Matters Most…” HBS is asking you to reveal that you are HBS--or not. Up to you.

Stay tuned for our subsequent posts on HOW to repurpose your WMM for HBS, and vice versa.