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Just as social profiles are becoming key tools for employers, your target schools are also considering your online presence when you apply.  Here's how to manage what they see.

by Ben Feuer

It's a weird new world -- just a few short years ago, a resume was the be all and end all of your professional life.  Now, nearly anything is fair game, and not just for employers, either.  Surveys show 30 percent of admissions officers are checking up on what you do online, and that number will only grow.  So here are a few Forster-Thomas-style tips to help you manage your online presence.

1.  Don't whitewash.  White's NOT your color.  In all seriousness, though, one of the first things you'll read online is to delete all sorts of pertinent, identifying information like your religious and social convictions and causes.  Well, don't.  Remember -- you WANT admissions to get to know you better, and seeing what you stand for is a great way to make that happen.  Of course, use your best judgement -- that keg stand you pulled off last week might NOT look quite so impressive to Harvard.

2.  Be logical, be consistent.  Wherever possible, purge irrelevant or misleading details or elements of style -- they may lead a reader who does not know you well down a rabbit hole you'll have trouble getting out of.  Consider what your TOP links on Google are -- are they representative?  If not, can you try to push up some content that is, by updating it or refreshing it?  Are your social media presences well managed -- do you have outdated or inaccurate information in some old profile setting you forgot about?

3.  Be lovable.  Love is a greater motivator than fear, and ultimately this process is about falling in love -- you with the school, and hopefully, them with you.  So don't post a lot of negative, flaming comments (especially if they're true), and don't get a rep as a can't-do person or a naysayer.  Project your best self -- an image that is active, engaged, thoughtful and caring.

4.  Friend means friend.  The last thing you want is to content with ridiculous wall posts or junk Zynga game invites all over your profile because you friended someone who doesn't get tha interwebz.  Keep your friends close and unfriend your enemies.

Don't wait until you apply -- start taking action NOW.  Some of this stuff may take time to filter out of internet search caches and the like.

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