Forster-Thomas essay coach Ben Feuer shares his tips on how to answer the Wharton essay questions for the class of 2015

Wharton’s MBA application essay questions have changed this year, but the underlying message remains the same: show us why you’re a good fit for Wharton, and get us excited and engaged with what you have been doing and what you plan to do with your life (both personally and professionally). Remember that these essays are about more than just repeating bullet points from your resume, or talking points from your interview checklist. You have to infuse the essays with your personal feeling—the essence of YOU.

1. How will the Wharton MBA help you achieve your professional objectives? (400 words)

At first blush, this might seem to be a standard “goals” essay, sharing what you want to achieve in your career and why you need an MBA to go do it. But as always, a close reading of the prompt provides important clues about what kind of answer Wharton is looking for. Note, for example, their shift from a single, all-encompassing “goal” to the more moderate “professional objectives.” This isn’t an invitation to check your passion at the door, but it is a reminder that this essay is about putting forward exciting possibilities, not set-in-stone business plans. And the prominent mention of a Wharton MBA in the prompt suggests that you should be paying even MORE attention than usual to the program details that attract you to the school. Try to connect every point you make about your future career back to the Wharton experience. Find the line of continuity between what you have been doing, what Wharton will teach you to do, and where that will eventually take you.

2. Select a Wharton MBA course, co-curricular opportunity, or extra-curricular engagement that you are interested in. Tell us why you chose this activity and how it connects to your interests. (500 words)

This essay invites you to dig deep into one thing—JUST ONE—that excites you about the Wharton experience. There are a few effective ways to approach this question. One would be to focus on a course that is the perfect bridge between your professional experience thus far and your future professional goals. With only 400 words in the previous essay to talk about your goal, you can use this essay as a chance to better draw those connecting lines between yourself and Wharton. You could also talk about a course or co-curricular that connects to one of your greatest passions and describe how learning more about it would inform your professional development. However, it seems to this Essay Coach that an equally viable path for many candidates will be extracurriculars. Talking about a club, and your contributions to it, gives you the opportunity to really put yourself in the middle of something exciting that is already taking place on campus, and envision yourself in a leadership role. It also gives you a chance to refer back to similar positions you may have held in the past. What would you keep? What would you change? What would you disrupt? The world is at your fingertips.

3. Imagine your work obligations for the afternoon were cancelled and you found yourself "work free" for three hours, what would you do? (500 words)

At its heart, this is a passion essay (see Chapter 15 of The MBA Reality Check), a question has circled around from school to school over the years—because it is, well, a good way to get to know the real you! For those of you who are feeling a little creative, this is your chance to really get the admissions officers excited about having you around. Don’t take the easy way out. Don’t talk about going to see your family, or going to see that new movie that’s in theaters. Instead, write about something that is unique to you, that allows you to explore a side of yourself they might otherwise overlook. Something surprising. Maybe even something a little bit dangerous. Just because this is business school doesn’t mean you have to be all business, all the time! What are your passions? Your secret fascinations? I know what I would do: pull out my laptop, listen to a few Broadway show tunes and get inspired. To some people they may scream dorky, but I have always been fascinated by the evolution of story in song. Your turn! Go off script! Start sharing, and you’ll eat up those 500 words in no time—and admissions will eat you up! But don’t forget to tie it back to a broader point about your candidacy overall—you don’t want this essay to stick out like a sore thumb.

4. "Knowledge for Action draws upon the great qualities that have always been evident at Wharton: rigorous research, dynamic thinking, and thoughtful leadership." - Thomas S. Robertson, Dean, The Wharton School. Tell us about a time when you put knowledge into action. (500 words)

This scintillating quote from the Dean of the Wharton School, Thomas S. Robertson, invites you to explore a leadership or accomplishment experience (yes, just in case you didn’t recognize those clues in the quote about “research, thinking and LEADERSHIP,” this is a leadership essay)—but with a twist! This leadership experience must begin with knowledge, something you know that others do not. Often this will come from specialized workplace knowledge; you may be the Excel genius of your office, or maybe it’s sales…or yodeling. Whatever the knowledge may be, this is a great place to address it. Make sure it ends in action, positive change that transformed a group or organization. The more exciting and “disruptive” this change, the better. The harder it was to implement, the better. But the key thing to remember is that it must begin with knowledge; whether you acquired that knowledge through research, deep thought, or dumb luck*, doesn’t matter—something you knew sparked you to get off your butt and lead!

*Seriously, it’s fine if you encountered your knowledge via dumb luck; after all, Auntie Evan claims that most of his best lines were overheard in an elevator. Just make sure you’re honest about it being dumb luck, and you’ll be fine.

Need help digging down deep to write amazing MBA essays? Call Forster-Thomas at 212-741-9090 or click here to set up a free candidacy assessment.